Saturday, October 12, 2013

Allstate Foundations Purple Purse Campaign



The Allstate Foundation’s Purple Purse Campaign

Before I get into exactly what it is....here is the link to their facebook page.  Make sure you go here.....https://www.facebook.com/purplepurse..... to pass a Virtual Purple Purse and learn more about the campaign.

 October is Domestic Violence Awareness Month.  As well as Breast Cancer Awareness month. But this post is about Domestic Violence and how so many people know so little about it.

I actually received a Purple Purse.  If you receive one, make sure you go to register your Purple Purse at www.PurplePurse.com. You’ll want to do this because for every purse passed, the Allstate Foundation will donate $5 to the YWCA. 

Now....a little bit MORE info......


Did you know that domestic violence affects one in four women in their lifetime? 
That's more women than breast cancer, ovarian cancer and lung cancer combined.  
The statistics are staggering, only about half of Americans say they would know 
how to help a victim of domestic violence.

There's no doubt that domestic violence is difficult to talk about, but with October
 being Domestic Violence Awareness Month, our friends at The Allstate Foundation
 are helping to give a voice to this issue with the Purple Purse campaign. Purple Purse,
 The Allstate Foundation's symbol for domestic violence, proudly represents a woman's
 way to escape the cycle of abuse by gaining financial independence.  Now in its third 
year, The Allstate Foundation's Purple Purse campaign has pledged to donate up to 
$350,000 to the YWCA for programs designed at assisting survivors of domestic 
violence and other women in need.
As part of Domestic Violence Awareness Month, The Allstate Foundation is sending 
more than 1,000 purses carrying domestic violence information throughout the country. 
The purses will be passed between co-workers, friends, and family, sparking important 
conversations along the way.  For every purple purse passed through the end of October, 
The Allstate Foundation will donate $5 to YWCA. You can even pass a virtual purple 
purse by logging onto Facebook.com/PurplePurse orwww.purplepurse.com. (A 
Spanish-language site is available at www.bolsomorado.com.) Each time a virtual 
purple purse is shared or re-shared, The Allstate Foundation will make a $5 donation 
to YWCA. 

There are more than 1,000 purple purses out there carrying domestic violence info.
Thirty YWCAs across the country were selected to receive 10 purses each to pass along and raise
 money for their local association. Each time one of those local purses is passed and checked in at PurplePurse.com, The Allstate Foundation will donate $5 to the local YWCA. If the local YWCAs are
 able to pass their purses a total of 1,000 times, we’ll double the donation and reward them with 
a $10,000 grant from The Allstate Foundation. 

The Allstate Foundation is simultaneously launching virtual purple purses on Facebook to raise 
money for the YWCA on a national level. If you are not able to pass a physical purse, you can get 
involved by sharing virtual purses at Facebook.com/PurplePurse. Each time a virtual purse is 
shared or re-shared, a $5 donation will be made to YWCA. 

The Allstate Foundation will donate up to $350,000 to YWCA for programs that support victims 
of domestic violence and build financial empowerment. 

The Allstate Foundation and YWCA are long-time partners that have come together on many 
domestic violence initiatives. YWCA is the largest provider of comprehensive services to victims
 of domestic violence and their children nationwide. 

Primary Points
Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps
 people carry on conversations and pass information about domestic violence and financial 
abuse by placing the power directly into people’s hands with a purple purse.
  • Domestic violence affects one in four women in their lifetime – that’s more women
  •  than breast cancer, ovarian cancer and lung cancer combined.  
  • A majority of Americans agree that domestic violence is tough to talk about. More 
  • than one-third of Americans have never discussed the issue with family or friends 
  • and Purple Purse provides a conversation starter.
  • Lacking financial knowledge and resources is the number one indicator of whether 
  • a domestic violence victim will stay, leave or return to an abusive relationship.
  • If you need immediate help, call the National Domestic Violence Hotline at 
  • 1-800-799-SAFE (7233) or TTY 1-800-787-3224.
Frequently Asked Questions 

What is Purple Purse?
As part of Domestic Violence Awareness Month, The Allstate Foundation created the Purple 
Purse campaign to urge people to openly talk about domestic violence. PurplePurse.com 
appears to be an online fashion magazine, but when the user looks deeper, she will find a 
safe place with life-changing information and resources to make it easier to talk about 
domestic violence and financial empowerment.

Why a Purple Purse?
The Purple Purse was created because a purse represents the center of a woman’s financial 
domain and purple is the national color of domestic violence awareness. Purple Purse, now 
in its third year, helps people carry on conversations and pass along information about 
domestic violence and financial abuse by placing the power directly into people’s hands 
with a purple purse.


How long will this campaign last?
The donation period will last through the end of October or until we reach the goal of
 $350,000.

What will happen to the purple purses once the goal is reached?
We hope the purses continue to travel around the country to educate people on the issue and 
start meaningful conversations to assist those impacted by domestic violence. 

Why is The Allstate Foundation working to end domestic violence?
Since 2005, The Allstate Foundation has devoted more than $30 million and the expertise 
that comes from being the corporate foundation for a financial services company to helping 
survivors gain the financial skills and resources they need to get safe, stay safe and thrive.

Why was the YWCA selected as a partner for this program?
The Allstate Foundation has been a long-standing partner with YWCA for many domestic 
violence initiatives over the years. The YWCA is a natural partner because it is the nation’s 
largest domestic violence service provider and is committed to breaking the cycle of abuse.

What will the money raised be used for? 
The Allstate Foundation is donating the money to select local YWCAs to support victims 
of domestic violence and to strengthen financial empowerment programs.

How common is domestic violence?
Domestic violence happens more than 145 times each hour in the U.S. On average, three 
women die every day as a result. Domestic violence affects one in four women in their 
lifetime – and affects more women than breast cancer, lung cancer and ovarian cancer 
combined.  But it’s still hard to talk about. Fewer than half of Americans say they would 
know what to do to help a victim of domestic violence. 

What’s financial abuse?
Lacking financial knowledge and resources is the number one indicator of whether a 
domestic violence victim will stay, leave or return to an abusive relationship. Physical 
abuse is the type of domestic violence most commonly discussed. But what many people 
don’t realize is that women who are victims of domestic violence are usually subject to 
financial abuse as well. They often face financial restrictions and are given limited access, 
if any, to bank accounts, important documents, and information regarding shared assets. 
Finances become a tool used by an abuser to control the victim.

What can I do to get involved in helping survivors and stop the cycle of abuse?
One of the easiest ways to get involved is to talk about the issue of domestic violence 
openly with your friends and family. It’s a tough issue to discuss and the Purple Purse 
program aims to make those conversations a little easier.  You can also visit our partners’ 
websites, www.ywca.org and www.nnedv.org, for more information on how to support 
the cause.

Can I make a monetary donation to the program?
The Allstate Foundation cannot accept monetary donations from the public, but those who 
are interested in donating money to help survivors of domestic violence and other women 
in need can donate online to the following national domestic violence organizations: 

If someone is in an abusive relationship, where can they go to find help?
Call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 
1-800-787-3224 for safety planning, assistance and resources in your area.

What resources are available for those in an abusive relationship? 
PurplePurse.com provides a multitude of resources including conversation starters, tips 
for how to spot signs of abuse, steps to gain financial independence and so much more. 


TOGETHER WE CAN END 
DOMESTIC VIOLENCE!


" This post is part of a sponsored campaign with The Allstate Foundation 
and MomSelect. All thoughts and opinions are my own."

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